The London Speaker Bureau South East Asia recently hosted a an event in Kuala Lumpur entitled "Marketing in Turbulent Times".
The guest speaker was Peter Draper, the former Marketing Director of Manchester United, which is widely regarded as the most valuable team sports brand in the world.
" Their die-hard fans are deeply passionate about the team, whereby they stand firmly behind the team, rain or shine. No matter what happens, the fans are there supporting their beloved team," said Peter..
"For customers, if the products or services aren't up to the standard, they can always change to other brands, while football fans will continue to support their team regardless the outcome,"
Read a report of the event in the New Straits Times.